What each post did,who joined because of it, and what it earns.
Opens and clicks per email, free and paid members over time, monthly recurring revenue from your own Stripe account, and the sources that sent each signup.
Analytics has four tabs: Overview, Web traffic, Newsletters and Growth (Web traffic appears once web analytics is on). Every sent post also gets its own report with opens, clicks, the links people clicked and the members it brought in. Growth credits each free signup, paid conversion and dollar of MRR to the source and the post that produced it.
Every post,measured as an email and as a page.
Each sent post shows how many people received, opened and clicked it, and how many became members, both in the posts list and in its own report.
A broken link in an email that has already gone out can be fixed from that list: edit the address and press "Update", and later clicks go to the new one.
Turn on "Ask your readers for feedback" for a newsletter and each email carries "More like this" and "Less like this". The answers appear under "Feedback" ("What did your readers think?") in the post's report.
- 01
Scan the posts list
Sent posts carry four columns: "Sent", "Opens", "Clicks" and "Members". You can compare a month of issues without opening any of them.
- 02
Open one post's report
It has its own "Overview", "Web", "Newsletter" and "Growth" tabs, and a live count of readers on the page in the last five minutes.
- 03
Read the Newsletter tab
"Opened" and "Clicked" sit next to the "Average" for that newsletter, so you see whether this issue beat your norm, not just its raw rate.
- 04
Check the links
"Newsletter clicks" ("Which links resonated with your readers") lists each link with how many members clicked it.
- Opens and clicks are only counted while "Newsletter opens" and "Newsletter clicks" are on in Settings, Analytics.
Free and paid members,as separate lines.
The Growth tab charts total, free and paid members and MRR over any date range, with new and cancelled paid subscriptions side by side.
For newsletters, the Newsletters tab adds "Total subscribers", "Avg. open rate" and "Avg. click rate", a "Newsletter performance" chart and "Top newsletters" by sent, opens and clicks. Use the newsletter selector if you run more than one.
Every number links back to people. In Members, filter by "Opened email", "Clicked email" or "Signed up on post/page", then export just that filtered list as a CSV from the Members menu.
- 01
Open Growth
From Analytics. The cards across the top are "Total members", "Free members", "Paid members" and "MRR"; pick one to chart it.
- 02
Pick a range
"Today", "Last 7 days", "Last 30 days", "Last 90 days", "Year to date", "Last 12 months" or "All time".
- 03
Watch paid changes
"Paid subscriptions" shows "New" against "Cancelled" for each period, so a flat line can be read as churn hiding behind signups.
- 04
Find the posts that convert
The table below lists "Posts & pages", "Posts" or "Pages" by the "Free members" and "Paid members" each one brought in.
MRR from your own Stripe,traced to the member and the post.
Monthly recurring revenue sits on Overview and Growth as a line over time, built from the subscriptions in the Stripe account you connected.
Past Due and Unpaid list the readers whose payment failed. Filter to them and you have the people to write to before they lapse.
- 01
Turn on paid subscriptions
Connect your Stripe account. MRR starts with your first paying member.
- 02
Read the trend
"MRR" on Overview ("Monthly recurring revenue changes over time") and on Growth, for whatever range you pick.
- 03
Credit the posts
The Growth table and each post's Growth tab show the MRR a post or source brought in ("MRR impact" on a single post).
- 04
Drill down to members
Filter Members by "Stripe subscription status" (Active, Trialing, Past Due, Canceled, Unpaid, Incomplete), "Billing period" or "Next billing date".
- Substack
- Substack takes 10% of subscription revenue before it reaches you. Here the MRR you see is billed in your own Stripe account and we take 0%.
- beehiiv
- beehiiv also pays into your own Stripe account, and reaches 0% from $43 a month. Here 0% starts at $29.
- MRR is a trend, not your accounts. Refunds, tax and Stripe's own fees are in Stripe.
Which sites send readers,and which send paying ones.
Top sources ranks the sites that sent visitors and, separately, the sources that produced free signups, paid conversions and MRR.
Signups from an embedded signup form are recorded with the outside page they came from, so a form on your old blog shows up here as its own source.
"Outbound link tagging" marks the links in your posts and emails with your site's name, so the writers you link to can see the traffic you send them.
- 01
Growth sources
On Growth, "Top sources" ("Where did your growth come from") ranks each source by "Free members", "Paid members" and "MRR". Sort by any of them.
- 02
Visitor sources
On "Web traffic", "Top sources" lists sites by visitors, next to "Unique visitors", "Total views" and top content.
- 03
Filter
Narrow Web traffic by "Audience" ("Public visitors", "Free members", "Paid members"), "Post or page", "Source", "Device", "Location" or UTM source, medium, campaign, content and term.
- 04
One post's sources
Each post's Web tab shows "How readers found this post", and its Growth tab shows "Top sources" for the members it gained.
- Visitor counts, the Web traffic tab and live visitors need "Web analytics" on in Settings, Analytics; until then Overview shows "Unlock web analytics". Member sources work either way.
Questionsanswered plainly.
Does web analytics put cookies on my readers?
Can I see which post made someone pay?
How far back can I look?
What does "Advanced analytics" on Pro include?
Can I get the raw data out?
The rest of itone page per job.
Your tribe. Your tale.Your terms.
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