Pricing
Priced on what it does, not on how big your list is.
Every paid plan takes 0% of your revenue. Bring your own sending provider and we stop counting your subscribers altogether — nobody else offers that, because sending margin is the business they are in.
Free
No card required
Publish, build a list, and let an AI assistant help. No card.
- Our sending
- 2,500 subscribers
- Your sending
- 2,500 subscribers
- 1 newsletter, 1 site
- Unlimited posts and pages
- AI assistant, read and write
- Comments, search, announcement bar
- Import subscribers from anywhere
- 1 integration
Creator
or $290 a year
Everything ownership actually means, true from the first cent.
- Our sending
- 10,000 subscribers
- Your sending
- Unlimited
- Paid subscriptions, 0% platform fee
- Your own Stripe account
- Your own domain
- TribeTale branding removed
- Audio narration on every post
- Paid tiers unlock your Discord
- All 10 marketing integrations
- Bring your own sending provider
- 3 newsletters · 2 staff seats
Pro
or $790 a year
Several titles, a real team, and the numbers behind them.
- Our sending
- 50,000 subscribers
- Your sending
- Unlimited
- Everything in Creator
- 3 sites from one login
- Unlimited newsletters
- 5 staff seats
- Advanced analytics
- Priority in the support queue
Business
or $1,990 a year
For newsrooms and teams that get asked security questions.
- Our sending
- 200,000 subscribers
- Your sending
- Unlimited
- Everything in Pro
- 5 sites · 15 staff seats
- Single sign-on
- Audit logs
- White-label transactional email
- Priority human support
The part nobody else does
Bring your own sending and your list size stops being the price.
Subscriber limits apply to sending we handle. Connect your own sending provider — Amazon SES, Postmark, Resend, SendGrid, Mailgun or your own mail server — and we stop counting your subscribers. Fair use applies to storage, not to list size.
Mailgun
Postmark
Resend
SendGrid
Amazon SESWhat the others charge.
Taken from each vendor's own published pricing on August 11, 2026. Where they beat us, the cell says so.
| TribeTale | Substack | beehiiv | Kit | Ghost | |
|---|---|---|---|---|---|
| Fee on your subscription revenue | 0% | 10% | 0% from $43/mo | 3.5% + 30¢ | 0% |
| Free tier | 2,500 | Unlimited | 2,500 | 10,000 | None |
| Cheapest paid plan | $29 | n/a | $43 | $33 | $18 |
| Subscribers on that plan | 10,000 | n/a | 100,000 | 1,000 | 1,000 |
| Paid subscriptions on that plan | Yes | Yes | Yes | Yes | No |
| Cost for 10,000 subscribers | $29 | 10% of revenue | $43 | Scales up | $199 |
Questions people ask
- Do you really take nothing?
- Nothing. Not on the first payment, not on the thousandth. Stripe's processing fees are Stripe's and always will be, but no share of your subscription revenue comes to us on any paid plan.
- What counts as 'my own sending provider'?
- An account you hold with Amazon SES, Postmark, Resend, SendGrid, Mailgun, or your own mail server. Newsletters go out through it, from your domain, under your sending reputation — and your subscriber count stops being metered here.
- Is 'unlimited' actually unlimited?
- For subscribers, yes. Storage and file uploads still carry plan limits, because those cost us regardless of who sends your email. We would rather meter the thing that actually costs us than the thing that does not.
- Can I move up or down?
- Any time, prorated. Downgrading keeps your content; it re-applies the lower plan's limits.
- What happens to my paying subscribers if I leave?
- They stay yours. They are customers of your Stripe account rather than ours, so the billing relationship goes with you. Export your content and members whenever you want.
Your tribe. Your tale.
Your terms.
Start free, bring your list over, and keep every cent your readers pay you.
2,500 subscribers free · no card · 0% of your revenue, ever